The art of communication.
The realities of life.
Words matter—whether you're stepping up to a podium or trying to make sense of life's unexpected turns. Here, you’ll find my published books on public speaking and media strategy, alongside my ongoing Substack essays on living with cancer and finding human connection in the quiet spaces.


Substack Essays
Essays, reflections and long-form pieces are published on Substack. Subscribe to read new writing as it comes out and join the conversation.
Insights
Straightforward tools for speaking and media. Drawing on four decades in newsrooms and classrooms, these essays cut through the noise to help you structure your message, calm your nerves, and speak with real confidence.

Media has been my life’s work—and my passion. For more than four decades, I’ve dedicated myself to the art of storytelling and the science of communication. My journey began in journalism, where I spent 22 years in television and radio broadcasting, reporting and anchoring in markets like Dallas-Fort Worth, Pittsburgh, and Sacramento. At KCRA-TV, I was honored with 14 journalism awards, a testament to my commitment to delivering accurate, impactful stories that resonate.
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Beyond the newsroom, I’ve served in key communications roles across California’s public sector. For 17 years, I led strategic messaging as Communications Director for the Sacramento County Office of Education and earned the title of School Communicator of the Year from CalSPRA in 2017. I’ve also held pivotal positions within the California Departments of Consumer Affairs and Conservation, helping shape public understanding and trust.
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As a published author, freelance writer, and college instructor in writing and communications, I’m passionate about helping others discover their voices. Whether you're preparing for a keynote, refining your presentation skills, or simply seeking to connect more effectively, I offer personalized coaching to help you speak with confidence and clarity.
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​I hold a B.A. in Journalism from Penn State University and an M.A. in Strategic Communications from National University—credentials that reflect both practical experience and academic depth.
About Tim
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Tim Herrera
© 2026 Tim Herrera. All rights reserved.







