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When Authenticity Is for Sale
One of the great joys of the internet is thinking you’re in a lively debate with a real person... only to realize later that you're arguing with someone whose opinions are sponsored, just like their water bottle is. That’s modern communication: authenticity feels more like a vibe than a promise. The influencer economy is huge. Influencer Marketing Hub’s Benchmark Report estimated the industry reached about $22.2 billion in 2025, with brands working with over 100,000 paid crea
timherrera
3 days ago3 min read


Ever Had the Communication Hangover?
A communication hangover is that oddly familiar next-day fog where you replay a conversation and suddenly become convinced you overshared, undershared, talked too much, talked too little, sounded strange, looked strange, or accidentally revealed that you are, in fact, a slightly off-center person. It’s the mental equivalent of waking up and thinking, 'Did I really say that out loud?' Your brain starts running alternate timelines: What if I had said this instead? What if I had
timherrera
Apr 263 min read


Communicating with Someone Caught in a Conspiracy Spiral
I’m sure it’s a safe bet you’ve come across someone deep in a conspiracy rabbit hole. Sometimes it’s a stranger online with a username like UltimatePatriotBro who posts in ALL CAPS. Other times, it’s your neighbor who always says, “I did my own research,” which is just code for “I watched a YouTube video by some random guy.” And sometimes… sometimes… It’s someone you love, someone you truly want to keep in your life, even if they believe some world leaders are alien reptiles
timherrera
Apr 163 min read


Outsmarting AI Video Fakes
Before we get to the fun part—spotting AI-generated hands that look like spatulas—it’s important to understand why fake videos are such a big problem. But first, let’s pause for a moment. Sure, it’s fun to watch a video of two world leaders mud wrestling or to see the cast from Seinfeld doing that iconic dance number from Dirty Dancing. The AI videos I’m talking about are those created to deliberately mislead or spread lies about someone. They not only mislead people but also
timherrera
Apr 104 min read


Communicating with Those Darned Social Media Bots
If you’ve ever found yourself in a heated social media argument and thought, “This person cannot possibly be real,” congratulations — you’ve probably encountered a bot. Bots are the unwelcome party crashers of the internet: loud, persistent, and somehow always holding a drink even though they don’t have hands. They show up in your mentions, derail conversations, and leave you wondering why you logged in at all. A bot is software pretending to be a person. No soul, no childhoo
timherrera
Mar 273 min read
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