Say less. Influence more.

Author Robin Sharma once said, “Words can inspire. And words can destroy. Choose yours well.” This is especially true in public speaking. A speech filled with complex language and unnecessary details can cause an audience to tune out. However, a simple, direct message? That sticks.

True influence isn’t about saying more — it’s about saying what matters.

Consider the last presentation you attended. Can you remember every detail? Probably not. Studies indicate that most listeners retain only a small portion of what they hear. That’s why speakers should value simplicity—because clarity fosters understanding.

Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma, reminds us that speeches aren’t the most effective way to convey large amounts of information. Instead, they should prioritize clarity and impact. He emphasizes: “Speeches are an inefficient form of communication. People don’t remember much of what they hear, so focus and keep it simple.”

A cluttered speech loses its audience. People’s minds wander—they check their phones, scroll through social media, or mentally drift away. Even great speakers like Steve Jobs and Barack Obama lost some listeners along the way. However, simplicity increases your chances of making a connection.

So, how can you ensure your message resonates? By keeping your speech clear, concise, and well-structured.

Want to make your words stick? Follow these guidelines:

• Be ready. Practice and polish your message. The more confident you are, the more effective you’ll be.

• Use clear, straightforward language. Avoid complicated jargon. Communicate in a way that everyone can understand.

• Focus on 3 to 5 key points. A clear message is easier to remember. Avoid overwhelming your audience with too much information.

• Share a story. A clear narrative engages readers. People connect with stories, so utilize them to illustrate your points.

• Keep it concise. Respect your audience’s time. If you have ten minutes, finish before the timer expires.

Public speaking is about connection, not complexity. If your topic is intricate, like finance, simplify it so that even newcomers can understand the essentials. Put yourself in your listeners’ shoes and craft a message that resonates.

For example, if you’re discussing investment strategies, clarify your explanations. Instead of using technical financial jargon, employ relatable analogies or practical examples. Ensure your audience feels informed, not overwhelmed.

Keeping a speech simple doesn’t mean it has to be boring. It means removing distractions and delivering a clear, engaging message. The best speakers communicate effectively by making their words clear and engaging.

Remember that words have power. Use them wisely, and your speeches will make a lasting impact. Whether you’re addressing a small group or a large audience, concentrate on clarity, relevance, and connection. A well-crafted, straightforward speech can inspire, educate, and motivate people to take action.

(Tim Herrera is the author of “Public Speaking: Simple Steps to Improve Your Skills,” which you can find on Amazon.)